North Flow
Sydney—
Get in touch
B2B marketing · Sydney & regional Australia

The work is good. Make sure the market sees it first.

North Flow is a marketing agency for construction, agriculture, transport and IT businesses, plus others that don't fit the usual agency mould. Before a buyer calls you, they look you up. We make sure what they find wins the work.

Start a conversation See the work
0years in B2B & industrial marketing
0sectors we work across
1:1direct with the founder, every time
Trusted with the work
Renovotec
Moree Ag Supplies
Transport
Agriculture
IT & Technology
Construction
Renovotec
Moree Ag Supplies
Transport
Agriculture
IT & Technology
Construction

Most small B2B businesses don't need a full agency retainer. They need the few things that actually move buyers.

Kept consistent, kept current.
We work in the sectors other agencies treat as an afterthought: transport, agriculture, IT and construction. We learn how your customers actually buy, then build marketing that sounds like it was made for them, not pulled from a template. Brand and demand, handled by the person doing the work.
What we do

Four things done properly, not ten done halfway.

Work with us
01
Social & LinkedIn
Your buyers check LinkedIn before they call. We keep the page active, credible, and saying something worth reading, so the business looks as capable online as it is in person.
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02
Email & EDM programs
Newsletters and campaign emails that stay in front of the clients you already have and the ones you're chasing. Built to be opened, not deleted.
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03
Seasonal campaigns
Built and scheduled before demand hits, not improvised once the phones start ringing. Especially for ag and trade, where the buying decision happens weeks before the season does.
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04
Paid & digital advertising
Targeted paid campaigns across LinkedIn, Meta and search that put the business in front of the right buyers, not just anyone. Built to bring in leads, not vanity impressions.
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How we work

A simple way in, without the agency runaround.

No long onboarding, no bloated scope. We start with what you've got, find the gaps, and get the right things in market.

01

Audit

We look at how the business shows up today: website, LinkedIn, email, the lot. We tell you what a buyer sees before you do.

02

Plan

A short, focused plan tied to what you're actually trying to move. No 40-page strategy deck nobody reads.

03

Build

We make the assets and get them live: posts, emails, campaign kits, the pages that matter. Built to a standard, not rushed.

04

Keep it live

Consistency is where most businesses drop off. We keep it going so the presence stays current instead of going quiet.

Selected work

Real clients, real briefs.

Not case-study theatre. Here's what the work actually looks like.

Renovotec campaign asset
IT & supply chain technology

Renovotec Australia

A technically strong business whose marketing needed to catch up to its credibility.

  • Rebuilt the LinkedIn presence into a consistent, active page worth following
  • Launched a monthly EDM newsletter program to stay in front of prospects
  • Ran a lead generation campaign around their wireless infrastructure offer
Moree Ag Supplies seasonal agriculture campaign asset
Regional agriculture retail

Moree Ag Supplies

A rural retailer that needed to be in market before the season, not scrambling during it.

  • Built a pre-season campaign kit: flyer, promotions, and outreach package
  • Scheduled ahead of the rush so buyers saw the offer while deciding
  • A repeatable seasonal template for independent ag retailers to build on
Run by the person doing the work.
No account managers, no handoffs to a junior. You deal with North Flow directly, every time.
Who's behind it

You're hiring a marketer, not an account manager.

North Flow is run by Josh Shepherd. Seven-plus years in B2B and industrial marketing, working across transport, agriculture, and industrial sectors for a global brand, and now bringing that same discipline to smaller businesses that can't justify a big agency.

No layers, no handoffs to a junior you never met. You talk to the person doing the work, and the work is built around what you're trying to achieve, not what fills a retainer.

0years in B2B marketing
0sectors we work across
1:1direct with the founder
ANZSydney & regional focus
From the blog

Straight talk on getting found.

No trend-chasing. Just what actually works for businesses like yours, written to be read by the person making the call.

All articles
Tractors and seeding rigs lined up in a paddock at sunset
Agriculture

Seeding season is coming. Is your marketing ready?

Growers pick their supplier weeks before the paddock. The reseller who ran a June campaign takes the July calls.

Read the post
Transport and logistics fleet on the road
Logistics & transport

Your logistics business might be invisible online.

Before a buyer calls, they've already ruled out the operators who look untouched since 2019. Here's the fix.

Read the post
Warehouse worker using a handheld scanner
IT & technology

Being good at the tech isn't enough to win the client.

Buyers can't judge the engineering, so they judge what they can see. One real case study beats ten claims.

Read the post

If the work's good but the pipeline isn't, let's fix that.

Book a conversation Email instead
Get in touch

Tell me what you're trying to move.

A bit about the business and where you're stuck is plenty. No pitch decks, no jargon. Just a straight conversation about whether we're a fit.

Prefer email? joshua@northflowagency.com.au